Is one of the co-founders and group commercial director of Quintessentially, a luxury lifestyle group founded in London a decade ago, as a private members’ club and concierge services. From memberships at exclusive clubs to booking tables at some of the world’s best restaurants, provides a range of privileges, bespoke services and benefits for its HNI clients. With an annual revenue of 30 million pounds, the Q group now has offices in 52 cities worldwide and has also branched out into complementary luxury businesses such as Quintessentially Wine a bespoke luxury wine club and Quintessentially Estates, an exclusive and personalised property service.
Quintessentially has just entered the Indian market and Drummond is looking at wooing globe-trotting corporate honchos and entrepreneurs in a big way. He spoke to ET about expanding the in India as well as servicing global clients who are looking for high-end luxury services. Excerpts:
A luxury concierge service is a new concept is India. Besides, the Quintessentially brand is also not known. How do you plan to rope in members to sign up?
We have lined up exclusive events to network with rich and famous people. Globally, ours is a by-invitation only member base that grows through word-of-mouth and recommendations from our existing members and that’s how we plan to go in India too. As an exclusive lifestyle luxury brand, we don’t go in for too much of advertising. We are also in the process of tying up with top-end restaurants, hotels, and luxury products and services companies.
We already have a tie-up with Lodha Developers for their World One project, the tallest residential tower in the world, coming up in Mumbai’s Upper Worli. The residents of World One will be provided with Quintessentially membership and will have access to benefits and privileges with the best hotels, restaurants, clubs, spas and various other across the globe.
Which is the customer segment that you are targeting aggressively in India?
India is now one of the fastest growing economies in the world and a very serious market for us. Exclusive tourist destinations in India have always been popular among high-end travelers from around the world. And now there are many multinational corporations who are sending a large number of their high-flying executives to work here. The Indian diaspora is also very successful in countries ranging from Canada to Kenya in businesses and as entrepreneurs. Many of our existing members will have to deal with various cultural and social networking issues when they relocate to India and we will look at providing them with services ranging from club memberships to acquiring art works, shopping at the best places and leisure travel.
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